Learn how the national dairy checkoff program is:

Dairy Checkoff Launches New Website

The dairy checkoff has launched a new website — www.dairy.org — that helps tell the checkoff and Dairy Management Inc. (DMI) story in a centralized fashion.

Learn more …

 

USDA Report to Congress Shows Dairy Checkoff Partnerships Benefit Producers

Dairy checkoff partnerships formed by Dairy Management Inc. (DMI) have a positive impact on sales, according to the U.S. Department of Agriculture’s annual Report to Congress.

Learn more …

 

Checkoff’s Quaker Oats’ Partnership Drives Fluid Milk Sales

A program designed by the dairy checkoff and The Quaker Oats Company to increase consumption of oatmeal using milk resulted in a 5-percent increase in fluid milk sales in retail stores participating during the test period.

Learn more …

 

Innovation Center for U.S. Dairy Supports ‘Cow Power’ Film

To help increase consumer awareness and understanding of dairy’s commitment to environmental stewardship, the dairy producer-created Innovation Center for U.S. Dairy® provided funding support to a film that focuses on how Vermont dairy producers transform cow manure into electricity to power their farms and hundreds of local homes and businesses.

Learn more …

 

Agriculture Financial Leader Issues Fluid Milk Report

CoBank, a national cooperative bank that is a member of the Farm Credit System, published a report — “Beyond the Gallon Jug: How Can Innovation Change the Path of Fluid Milk?” — that highlights the dairy checkoff’s work to turn around the decades-long decline in fluid milk sales.

Learn more …

 

 

 

Checkoff-Funded Study Reaffirms Whey’s Role in Developing Muscle

A study sponsored by the dairy producer-created Dairy Research Institute (DRI) concludes that whey protein is more effective than soy protein in developing lean muscle.

Learn more …

 

Checkoff Supports McDonald's ‘Despicable Me 2’ Milk Promotion

The dairy checkoff worked with McDonald’s on the positioning of milk for in-store materials and commercials that promote Despicable Me 2, one of the summer’s top grossing movies.

Learn more …

 

Checkoff Efforts Lead to New Dairy-Friendly Taco Bell Quesadilla

Taco Bell, the largest Mexican quick-service restaurant chain in the United States, has launched the first of several dairy-friendly menu items thanks to support from the dairy checkoff.

Learn more …

 

Producers Address Student Leadership at Fuel Up to Play 60 Summit

North Carolina dairy producers Eugene Blackwell and Zach Myers spoke to attendees at the annual Fuel Up to Play 60 Student Ambassador Summit in Charlotte, N.C., July 9-12.

Learn more …

 

‘Show Your Pride’ Farmer Photo Contest Begins

The fourth annual Show Your Pride dairy farmer photo contest is under way. This contest engages farmers in the checkoff-created Fuel Up to Play 60 program to show their support of the checkoff's partnership with the National Football League.

Learn more …

 

Domino’s and Checkoff Help Deliver Dairy Goodness Events

Domino’s Pizza®, a dairy checkoff strategic partner, is helping to celebrate the contributions of the dairy industry through the “Delivering Dairy Goodness” program.

Learn more …

 

© 2002–2013 Dairy Management Inc.™ All rights reserved.