Dairy Checkoff Launches New Website
The dairy checkoff has launched a new website — www.dairy.org — that helps tell the checkoff and Dairy Management Inc. (DMI) story in a centralized fashion.
Learn how the national dairy checkoff program is:
- Forming lifelong dairy consumers
- Building powerful partnerships to increase sales
- Providing long-term value for dairy producers’ investment
USDA Report to Congress Shows Dairy Checkoff Partnerships Benefit Producers
Dairy checkoff partnerships formed by Dairy Management Inc. (DMI) have a positive impact on sales, according to the U.S. Department of Agriculture’s annual Report to Congress.
Checkoff’s Quaker Oats’ Partnership Drives Fluid Milk Sales
A program designed by the dairy checkoff and The Quaker Oats Company to increase consumption of oatmeal using milk resulted in a 5-percent increase in fluid milk sales in retail stores participating during the test period.
Innovation Center for U.S. Dairy Supports ‘Cow Power’ Film
To help increase consumer awareness and understanding of dairy’s commitment to environmental stewardship, the dairy producer-created Innovation Center for U.S. Dairy® provided funding support to a film that focuses on how Vermont dairy producers transform cow manure into electricity to power their farms and hundreds of local homes and businesses.
Agriculture Financial Leader Issues Fluid Milk Report
CoBank, a national cooperative bank that is a member of the Farm Credit System, published a report — “Beyond the Gallon Jug: How Can Innovation Change the Path of Fluid Milk?” — that highlights the dairy checkoff’s work to turn around the decades-long decline in fluid milk sales.
Checkoff-Funded Study Reaffirms Whey’s Role in Developing Muscle
A study sponsored by the dairy producer-created Dairy Research Institute (DRI) concludes that whey protein is more effective than soy protein in developing lean muscle.
Checkoff Supports McDonald's ‘Despicable Me 2’ Milk Promotion
The dairy checkoff worked with McDonald’s on the positioning of milk for in-store materials and commercials that promote Despicable Me 2, one of the summer’s top grossing movies.
Checkoff Efforts Lead to New Dairy-Friendly Taco Bell Quesadilla
Taco Bell, the largest Mexican quick-service restaurant chain in the United States, has launched the first of several dairy-friendly menu items thanks to support from the dairy checkoff.
Producers Address Student Leadership at Fuel Up to Play 60 Summit
North Carolina dairy producers Eugene Blackwell and Zach Myers spoke to attendees at the annual Fuel Up to Play 60 Student Ambassador Summit in Charlotte, N.C., July 9-12.
‘Show Your Pride’ Farmer Photo Contest Begins
The fourth annual Show Your Pride dairy farmer photo contest is under way. This contest engages farmers in the checkoff-created Fuel Up to Play 60 program to show their support of the checkoff's partnership with the National Football League.
Domino’s and Checkoff Help Deliver Dairy Goodness Events
Domino’s Pizza®, a dairy checkoff strategic partner, is helping to celebrate the contributions of the dairy industry through the “Delivering Dairy Goodness” program.
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