In celebration of Earth Day on April 22, the Innovation Center for U.S. Dairy® – under the leadership of America’s dairy producers – has released the 2011 U.S. Dairy Sustainability Report.
The dairy checkoff-funded Fuel Up to Play 60 (FUTP 60) children’s health and wellness program was on full display for more than 265,000 fans attending the nine-day NFL® Experience that preceded Super Bowl XLVI in Indianapolis.
School children showed a favorable response to lower-calorie flavored milk products, according to research funded by the Dairy Research Institute®, which is primarily funded by the dairy checkoff program.
Sales of Domino’s Pizza® Stuffed Cheesy Bread, which contains as much cheese as a medium pizza, are exceeding the chain’s initial expectations.
The dairy checkoff’s strategic partnerships and strategy of working with and through the industry continued to drive sales in 2011, as evidenced by targeted partnerships with industry leaders and the work of the checkoff-led Innovation Center for U.S. Dairy®.
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